Incentive Marketing is a modern marketing technique. Companies can implement a campaign to achieve the following;

• Stimulate sales of products during a certain
  period of the year
• Increase product awareness and knowledge
• Introduce of a new product
• Stimulate sales of products with a slow turnover
• Increase efficiency within the company
• Improve company image
• Increase client-company relationship
• Increase productivity within a company
• To encourage/ improve teamwork
• Encourage/ increase loyalty of staff to employer
• Dissolving cultural differences incurred due to a merger
• Attract new staff
• Reduce company costs

Click here to see some examples